AD2CART (2017)
AD2CART is a music and multimedia theatrical work exploring psychedelic visions of digital consumerism. In it, a recommendation algorithm transcends the sidebar to make contact with a user. Through a series of micro-targeted ads the algorithm reveals the path to self-realization. The user embarks on their journey only to discover that fulfillment is more elusive than expected.
Created/performed by Martim Galvão
Directed by Kate Bergstrom (katebergstrom.com)
Featuring Todd Anderson (toddwords.com) and Alex Dupuis (alexanderdupuis.com)