Hassle-Free Packaging (2017)

Hassle-Free Packaging draws inspiration from unboxing videos on YouTube, in which people share recordings of themselves opening (or ‘unboxing’) items they’ve purchased. The videos highlight a performative kind of consumerism, in which the item itself is only a prop for the ritual of the unboxing. The sound of boxes being torn open, the satisfaction of seeing products untethered from their packaging, and the often mundane but nonetheless comforting reassurances from the unboxer are reexamined through the sonic and visual aspects of this piece.

Created/performed by Martim Galvão